Reporter: Selvi Mayasari | Editor: Tendi Mahadi
KONTAN.CO.ID – JAKARTA. On November 25-27, PasarPolis will provide insurance products gadgets for free for loyal Shopee customers who also coincide with campaign Shopee Mantul Sale.
For customers by purchasing products gadgets minimum IDR 500,000 to IDR 40 million, no need to pay insurance protection costs gadgets. Brand Those included in this program are Xiaomi, Huawei and OPPO. Later, the customer will do it checkout on your Shopee account you will get protection gadgets for the next year.
Adi Darmaputra, Director of Partnerships PasarPolis explained that this collaboration between PasarPolis and Shopee will further strengthen PasarPolis’ mission to develop technological innovation in providing technology-based insurance, by creating access to protection. gadgets more inclusively at affordable prices and can be accessed more easily by various groups of people through the Shopee application.
“It is believed that this strategic collaboration can further expand the positive impact that we want to have by fulfilling the community’s need to protect gadgets “They are in the midst of an increasingly digital lifestyle today,” said Adi in a press release, Wednesday (24/11).
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In the second year of the pandemic, PasarPolis noted that one of the insurance products most frequently purchased by Indonesians through PasarPolis was insurance gadgets (gadget insurance). Buy gadgets in a way on line increasingly common practice, both for purchasing products smartphonestablets, to laptops.
Along with increasing digital penetration in Indonesia, people are no longer unfamiliar with shopping activities on line. A survey from We Are Social in April 2021 noted that 88.1% of internet users in Indonesia were users e-commerce. This percentage also indicates that Indonesia is a country with users e-commerce highest in the world.
This increasingly digital lifestyle has also had an influence on people’s insurance consumption patterns. With just one click, a person can get protection, both for himself, and for the items he owns such as gadgets.
Seeing the high need of society for protection against gadgetsPasarPolis collaborates with Shopee to present insurance products gadgets And cracked-screen since last August 2021.
This step is also the first collaboration for Shopee in providing protection gadgets on the platform. All types gadgets from various brands available on Shopee, you can get this insurance protection without exception.
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“In the future, the insurance trend will move towards products that are more personal and follow the unique needs inherent in the daily lives of the wider community. This has been reflected in the increasing public interest in protection gadgets which was recorded by PasarPolis,” he said.
Apart from that, the company also continues to expand distribution, including by strengthening strategic partnerships with various parties, especially in the digital ecosystem in line with changes in consumer preferences to become completely digital.
“We believe that this strategic collaboration with Shopee will be able to increase the effectiveness and ease of insurance and will be able to expand access to insurance for the public considering Shopee’s wide reach. In the future, an insurance experience that is easy, cheap and enjoyable will be created which is also in line with the company’s commitment,” added Adi.
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